Tuesday, March 13, 2012

Here's the rub...

So it's been a while since we last did a physical mailer, so we knew we had to come up with something that would stand out, amuse people and show off some really nice images. We were coming into Spring and Valentines Day was just around the corner, so we figured we'd make it a gift, with a twist. Kate, our resident genius, came up with the double entendre of a meat rub - so we could show some portraiture and some food imagery with a twist - in this case we went for "Give your meat a little rub...THIS MEAT" as the copy and went with a good old fashioned Kansas City strip for the meat. Thanks as always to Trina Kahl and Sarah Thompson for their fabulous styling skills as well as Chris Galloway our perfect "find" from Kate's morning workout at the gym. We heard some great feedback on the mailer and apparently there was a lot of use of the included BBQ rub. This is part one of a three part series - so get ready to see some more wonderful imagery soon.

And for those unfortunate folk who didn't receive the mailer we're sorry, but here's a look at the package:

Food Stylist - Trina Kahl
Stylist - Sarah Thompson Lift
Assistant - Adam Caselman

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