Thursday, April 26, 2012

On the road...Again and Loving It!

So, I'm on the road a lot...a lot in my opinion, I know there's folk out there that travel more, but it feels like a lot! And I've grown to really enjoy it, luckily, last year we did about 30 out of town shoots, and ended up with a little over 100 days on the road and saw so many fabulous places and met some cool people. This set of shoots are part of AWG's annual report - capturing a whole series of retail interiors for them - it's a lot of early mornings, over a dozen locations, a thousand miles of travel and a lot of spinning of cans to make them look perfect. The results are great and we'll share a couple of the finals with you when we get to the end in another week.

But for now we've been set the challenge, by Kate, to capture a unique snapshot with a special product at each location - it's definitely made it interesting, hunting out the unusual products. Today we were in Bryant, AR at a Food Giant, and they are "The Meat People". And yes they are - here's a snapshot Adam caught of me slobbering over the 1 1/2" thick t-bone's and porterhouses that were bigger than my head.


Associated Wholesale Grocers
Photographer - Adam Caselman

Shatto means tasty.

I've been working for a few years with the wonderful people at Shatto and SHS and have loved seeing the packaging design/packaging advertising evolve in new and exciting ways. So, here's the latest products (which I think you can already find in your neighborhood grocery stores). A new ice cream flavor with new ice cream packaging and three new butter flavors with radically new packaging. This stuff not only looks great, but it tastes delicious!

Shatto Milk
Assistant - Adam Caselman

Wednesday, April 25, 2012

Art Director + Photographer = Something of Beauty

We were back in the studio and having some fun working on a concept shoot with Shaun Crockett, of AdFarm. It was a pretty cool shoot that we have been working on for a very long time. We actually pre-lit the scene in late December and only just had a chance to return to it and give the shoot the time it really deserved.

As you can see Baxter was in his usual spot - right behind the action and making sure we were safe. In the meantime we were working with some very tricky subjects - a very reflective stainless steel dish and some very shiny objects in them. It was great fun focusing some precise lighting and highlights to give us a beautiful final shot; which we'll be showing you very soon.

Art Director - Shaun Crockett
Assistant - Adam Caselman

Tuesday, April 10, 2012

Our print. Always cool.

Tearsheets are pretty darn fabulous and we had some odd ones last year - ranging from priests, to hangover cures, professional football (soccer for you American folk) and the architects and union workers who build the stadiums and even a clock maker who restores historic clocks - the really big ones. I love the variety of the projects we get to cover, and while I do have my favorites it's phenomenal fun to be working with so many wonderful subjects.

Room 39
Sporting KC
Architect Magazine
Historic Preservation Magazine
Columbia Magazine
Assistant - Adam Caselman

Tuesday, April 3, 2012

Here's the rub...Part 3

This was the last part of our recent mailer campaign and while the salmon shot is a really simple image, it's definitely one of my favorites. We tried a variety of different hanging techniques to support the salmon. We tried using the whole fish and variations on it, but ultimately we found Adam (my wonderful assistant) was a great prop to get over the scale of the fish and show off a fun way of supporting it. Trina did a fantastic job of peeling back the skin, one of the outtakes was so perfect where we trimmed the skin it just looked like we did it in post, so we finally worked with this solution, where we pinned the skin back and kept the rub strictly on the exposed portion of the fish.

Meanwhile we worked with Sarah to get the "Bake" image just right - here we tried a couple of different models and wound up finding the blonde skin and long hair of Haley Middleton was a perfect match.

Definitely a fun shoot, a wonderful mailer and thank you to everyone for all the kind comments we've received.

PS. The rub does NOT work as a sunscreen.

Food Stylist - Trina Kahl
Stylist - Sarah Thompson Lift
Assistant - Adam Caselman

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