Thursday, May 3, 2012

The Big Adventure

Finally home from a really fun job - definitely a huge dash around the Mid-West. AWG came to us with two aims - firstly to capture the last twelve months of construction and new design in their supermarkets for their annual report and secondly so they could enter a design competition in Progressive Grocer. The big part of the challenge was that from the phone call to the final delivery for their competition we had three weeks. Three weeks to drive over 2,000 miles and then fly to Odessa to get that one outlying store that needed a plane flight

A lot of the blog posts I read chat about the wonderful imagery, or the equipment, or the craft services - lunch, yum - but the big part of this shoot wasn't Adam and I running around in the field, working twelve hours a day, shooting, driving, retouching, repeat, but rather the front-end organization that enabled us to get out there and deliver the wonderful imagery, on-time and within budget.
Of course all that production is handled by Kate, our Studio Manager (also referred to as the Stupid Manager - she manages the stupid, i.e. me). One thing about Kate is that she is pretty wonderful; she works her arse off on the front end to ensure we all prepared when we go in the field, that our travel prep is all in place, the locations are all ready for us and job packet has all our info in it ready to go. This one was pretty insane, a different location almost every day, hundreds of miles apart and it was flawless, and quite often fun.

P.S. The Tampax shot was a special request from Kate - she wanted to see what we could do with it - she's very silly.

Associated Wholesale Grocers

Photographer - Adam Caselman

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