Thursday, April 14, 2011

Email Marketing Is It a Reach Out or Just A Reach Around?






A recent episode of poor email marketing execution by a New York photographer - who we will not name here as he’s already received his fill of hate mail I’m sure - created quite the stir this week about email marketing etiquette. While this example appears to have been a technical glitch the barrage of emails sent to promote various vendors, products and services is beginning to become exhausting. It seems to be creating a constant white noise in our in boxes that I fear people are ignoring on a daily basis. So what is a photographer, designer, printer or other service provider to do in order to break through all this white noise and get noticed by those we want to reach to work with the kinds of people we want to work with and do the projects we know we can kick ass at?


This is where we reach out to you to start a dialogue between those we want to reach art buyers, art directors, creative directors, marketing directors and all other job titles that fit the role and us - the photographer, the printer, the designer, the freelancer, the ‘insert vendor relationship here’.


What is your opinion of the emails your receive?


Which ones actually make you take a moment to open - and why?


If all email is just an annoyance and intrusion to your day how would you like to be communicated with in regards to resources that you need to source to get your projects completed?


We all have to work together to get projects completed for our clients so let’s try to start with our initial contact by creating a mutually beneficial relationship that works for both sides instead of assuming that we know what you want or how you like to receive information we are asking you to tell us. Share your thoughts, opinions, suggestions, request, comments or concerns with us here.


43 comments:

Rolv E. Heggenhougen said...

There's no doubt that email marketing works. In addition to the traditional email marketing (mass email) one should look at another marketing opportunity and that is the emails we all send from our corporate email addresses every day. I represent a company that has developed a solution for just those emails and thus this post.
The basic idea behind wrapmail is to utilize the facts that all businesses have websites and employees that send emails every day. These emails can become complete marketing tools and help promote, brand, sell and cross-sell in addition to drive traffic to the website and conduct research. Wrapmail is available for free at www.wrapmail.com

a beer sort of girl said...

I read the ones that actually have value to ME, and aren't just blatant self-promotional pieces. It has to be more than an emailed postcard.

Alistair Tutton Photography said...

Hi Soseman - I'd love to see any examples you have. We're getting a lot of advice to look at email marketing and I don't want to follow this example!

Anonymous said...

Couple of suggestions. I don't pretend to have the answer, but knowing how a lot of people operate, I think these things would help you reach your target and not seem annoying....

1) If you HAVE to send cards, send work we want to hang up. Seriously. Not a kid with a slice of cake on his head. I can find that anywhere in an image search. Your best piece. This goes without saying. If the work is awesome, we'll want to hang it up. It'll fill the wall in front of us. And when we need to source, we'll point to it and say - THAT GUY/GAL.

2) Personalize. I know it's hard with so many people in the biz that it becomes a game of numbers. But a "HI THERE GLAD TO CONNECT" is offputting when we know it spam. Goes right to the trash. Target well.

3) Besides art directors, the most important people to contact are art buyers and producers. They're the ones who usually grab a few selects to choose from. So target them more than busy CDs.

4) Be creative. There are tons of cool creative ways to shop yourself around without spam. Just ask. I'll personally throw some illustrator/photog reps some ideas.

If your point is to break away from the 1,000,000 other reps sending the same stuff - stand out by doing it differently.

We depend on vendors, reps and suppliers. We're all in it together. They key is to make sure you're there at the right time, and not at the wrong time.

Kate Crockett said...

Thanks Anonymous. We truly appreciate your input. If you care to leave any of those ideas here feel free to do so we are always looking for new and better ways of doing things. Sometimes our ideas are the best and sometimes we learn a lot more from other people which only makes us all better in the long run. Thanks again for the comments and keep 'em coming.

markson said...

As indicated by Crux Creative Solutions Private Limited, extraordinary compared to other web based promoting offices in Delhi NCR is here to clarify why computerized advertising has turned out to be so significant. ExcelR Digital Marketing Course in Sydney

ai course in malaysia said...

Going to graduate school was a positive decision for me. I enjoyed the coursework, the presentations, the fellow students, and the professors. And since my company reimbursed 100% of the tuition, the only cost that I had to pay on my own was for books and supplies. Otherwise, I received a free master’s degree. All that I had to invest was my time.


ai course in malaysia

sai said...

Really nice and interesting post. I was looking for this kind of information and enjoyed reading this one. Keep posting. Thanks for sharing.
360DigiTMG

sai said...

I am really enjoying reading your well written articles. It looks like you spend a lot of effort and time on your blog. I have bookmarked it and I am looking forward to reading new articles. Keep up the good work.
info

Farhan.Jee said...

It helps the professionals to understand the ever-changing algorithms of the industry and also assist them in making the right use of the advertising tactics to deriving best results. digital marketing training in hyderabad

Maheen said...

With a blog, you can add valuable content which helps with SEO and to build your brand. A website can help show others that you are the real deal, not just someone listing an extra room as a side hustle. best place to buy a second home

Farhan.Jee said...

Several resources for Python are available today, and these are also constantly being updated. As a result, it is very rare that a Python developer gets stuck. data science course in india

360DigiTMG AI Course in malaysia said...

I would prescribe my profile is critical to me, I welcome you to talk about this point... 360DigiTMG AI Course in malaysia

360DigiTMG Artificial intelligence in course malaysia said...

Here at this site actually the particular material assortment with the goal that everyone can appreciate a great deal.
360DigiTMG Artificial intelligence in course malaysia

arshiya said...

Really good information, well written article. Thanks for sharing an article.
common seo mistakes
scope of ai
angular js plugins
advantages of rpa
angularjs interview questions
software testing interview question and answer

vé máy bay từ đức về Việt Nam said...

Đặt vé tại phòng vé Aivivu, tham khảo

mua ve may bay tu han quoc ve viet nam

vé máy bay pacific airlines hải phòng sài gòn

vé máy bay pleiku đi hà nội

vé máy bay đi đà lạt

vé máy bay sài gòn bình định

Morgan said...

The presence of cloud-based characteristics in Salesforce makes it a popular CRM solution unlike other similar tools. salesforce training in noida

English on Mobile said...

English on Mobile is an english learning platform where we teach about basics of learning languages.
Visit: English on Mobile.

Easy Hindi Songs for Beginners said...

If you are willing to sing Hindi songs fluently but have no knowledge about music and you’re confused about where to start from then you are at the right place.
Visit: Easy Hindi Songs for Beginners

Bharat Manghnani said...

Pm Kisan Yojana Scheme 2021 | PM Kissan Samman Nidhi Yojana Pm Kisan Yojana Introduction
Visit: Bharat Manghnani.

Best Wonderchef Induction Cooktop in India said...

Wonderchef is a leader in cookware and kitchen appliances that enable our customers to cook healthy, tasty food with convenience. German standards of quality, Italian designs, & constant innovation are the hallmarks of Wonderchef
Visit: Best Wonderchef Induction Cooktop in India

Download GBWhatsapp APK said...

Thanks for the detailed article on this topic. I would like to see more such awesome articles from you.

Maneesha said...

I can see that you are an expert at your field! I am launching a website soon, and your information will be very useful for me.. Thanks for all your help and wishing you all the success in your business.
data science training institute in hyderabad

salome said...

informative to read. keep up the good work. AWS Training in Chennai

Data Science said...

Amazingly by and large very interesting post. I was looking for such an information and thoroughly enjoyed examining this one. Keep posting. An obligation of appreciation is all together for sharing.data science colleges in bangalore

anonymous said...

I want to leave a little comment to support and wish you the best of luck.we wish you the best of luck in all your blogging enedevors
data analytics course in faridabad

Best Epilators in India said...

An epilator is an electrical device that removes multiple strands of hair by pulling them out from the skin.
Visit: Best Epilators in India

Restaurant Branding agency Bangalore said...

A restaurant owner may get a competitive advantage by building a brand and exploiting it to his benefit.
Visit: Restaurant Branding agency Bangalore

The Silverback Creative said...

Hire the best creative ad agency in Bangalore and see the charms in your marketing.
Visit: The Silverback Creative

Buy wooden handicrafts items online said...

Buy any kind of Wooden Handicraft Items Online for home or gift.
Visit: Buy wooden handicrafts items online

360DigiTMG said...

Hi buddies, it is a great written piece entirely defined, continuing the good work constantly.
data science classes in hyderabad

Mallela said...

Thanks for posting the best information and the blog is very.data science course in rajkot

Diploma in Music Production in India. said...

At Rainbow Bridge, we can help make that journey a little easier with our specially curated music production course which will introduce you to the basics of music production using the right tools and software, and the essentials of mixing and mastering a track.
Visit: Diploma in Music Production in India

Best Mixer Grinder Under 1500 Rs said...

If you are looking for the best mixer grinder under 1500, then you are in the right place. We know the importance of the mixer grinder in our kitchen.
Visit: Best Mixer Grinder Under 1500 Rs

Best Bajaj Table Fan said...

The Bajaj Pygmy Mini Personal Fan comes in a variety of colours, has a four-hour battery life, three speed settings, a multi-function clip, high speed, and USB charging.
Best Bajaj Table Fan

360digiTMG.com said...

Great post! I am actually getting ready to across this information, is very helpful my friend. Also great blog here with all of the valuable information you have. Keep up the good work you are doing here. business analytics course in mysore

360digiTMG.com said...

The article posted was very informative and useful. You people are doing a great job. Keep going. data analytics course in surat

data science bangalore said...

I visited various websites but the audio feature for audio songs current at this site is really wonderful.|business analytics course in jodhpur

data science said...

It has increases the importance of the field. If you have also been attracted by the value of data science and want to learn it, you have to understand the basic courses of data science you need to learn to move successfully in the industry.

data science course in patna

Professional Career Technology said...

The increase in big data has led to a boom in the field of Data Science spiking ample career opportunities. Enroll in the Data Science training in Bangalore and invest in emerging skills and transform any business by wrangling, analyzing, and visualizing data. Give your career a makeover and gain in-depth knowledge on how to extract valuable insights from complex and large sets of data. Get to work on a live project which is designed to give hands-on experience to you along with career guidance and mentorship.


Data Science Course in Bangalore with Placement

whatsapp aero apk download said...

Excellent Content. I enjoy how you present. Continue to impart more information.

360DigiTMG said...

This exceptional post on the internet about data science is a must-read for anyone interested in pursuing a career in this field, as it provides excellent career guidance. It will help you determine the type of course you should specialize in to achieve your career goals and succeed in this industry. After reading this, you will have a clear understanding of the path you need to take to secure your dream job.
best data science training institute in hyderabad

Kairon said...

He tenido experiencias mixtas con el email marketing, a veces siento que es más invasivo que útil. Por cierto, hablando de marketing digital, ¿has probado usar Apktodo.net para automatizar procesos?

 
Portfolio: Architecture & SpacesPortfolio: FoodPortfolio: PeoplePortfolio: ProductAbout Alistair TuttonContact InfoBlogStudio